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Field notes on GEO
How AI engines choose brands, how to measure it honestly, and what actually moves inclusion. Written the way we tell engines to write: answer first.
Jul 26, 2026 · 3 min read
Share of answer: the KPI that replaces rankings
Rank position stops making sense when there is no results page. Share of answer — the percentage of relevant AI answers your brand appears in — is the successor metric, and it only becomes trustworthy with controlled measurement.
Jul 18, 2026 · 3 min read
How AI engines choose which brands to recommend: the four filters
When an engine receives a commercial prompt, four filters run in sequence — retrieval, parsing, synthesis and citation. A brand can fail silently at any of them. Here is what each filter does and the lever that moves it.
Jul 10, 2026 · 4 min read
What is generative engine optimization (GEO)?
A plain-language definition of GEO: the discipline of restoring visibility, control and measurement over how AI answer engines represent your brand — and how it differs from SEO.